The Sahel Renewable Energy offer under UNISS brings together more than 17 UN entities in the region under the leadership of UNDP, with a strategic objective to trigger sustainable socio-economic growth through increased access to clean energy in the 10 UNISS countries
The launch, which was done on Thursday 15 August 2024, introduced the #IAMSahel campaign to the public, national, regional and global audience. As part of the overall Change of the Narrative Initiative on the Sahel, this campaign showcases the resilience and ingenuity of the Sahelians and engaging everyone in the narrative of opportunity and growth within the region.
Rationale
The online launch was a crucial part of the UNDP’s #IAMSAHEL campaign. This virtual event
aimed to engage journalists and media personnel worldwide, ensuring a broad and
impactful reach. The digital platform allowed for interactive engagement, ensuring that the
diverse narratives of the Sahel are shared widely and effectively.
Objectives
1. Introduce the #IAMSahel campaign to a global audience, highlighting why the
campaign and the expected outcome.
2. Showcase transformative impact stories and initiatives from the Sahel that illustrate
ingenuity, resilience and innovation – in a way that the media hardly tells or covers.
3. Engage journalists and media personnel, encouraging them to relook at the narratives
about the Sahel to provide a well-balanced story.
4. Foster a balanced discourse that recognizes challenges but predominantly helps to
surface transformative developments, actions, and tangible opportunities within the
Sahel that put Sahelians in the driver’s seat (For more…)
Watch the Launch: Here
Join/Follow the campaign on X: Here, Here & Here
WORKING TOGETHER FOR A PROSPEROUS
AND PEACEFUL SAHEL
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© 2024 United Nations Integrated Strategy for the Sahel
